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Role of the Poor

Millenium Development Goals





Launch of the Creating Value for All Report in Indonesia


The launch of the Creating Value for All report was organized in Jakarta, Indonesia, on August 11, 2008, in collaboration with the United Nations and Indonesia Global Compact Network, a consortium of 127 Indonesian firms.

Hundreds of business leaders and many key government officials were among the invitees to the launching event, including Coordinating Minister for the People’s Welfare Pak Aburizal Bakrie, who was scheduled to give the keynote address.

“This report is of great value both for the private sector and for the poorest people in our country,” said Minister Bakrie. “It shows how the pursuit of profit and the fight against poverty can be one and the same.”

The launch was opened with remarks by El-Mostafa Benlamlih, the United Nations Resident Coordinator in Indonesia. “When business comes to poor people, and poor people come to business, everybody wins,” said Mr. Benlamlih. “This is no big revelation, but the many companies already doing this know better than anyone that there are often barriers to doing more,” he said. “In tearing down those barriers, it’s worth noting that, as this report shows, there is a role to be played not only by private-sector innovation but also by government, civil society and development institutions.”

Also delivering opening remarks at the launch was Y.W. Junardy, President of the Global Compact consortium. A presentation on the report and the specific tools and strategies it offers was delivered by Casper Sonesson, Director OIC of the Private Sector Division at UNDP’s global headquarters.

A panel discussion at the launch illustrated various ways that, by learning to engage with the more than 100 million Indonesians who live on less than US$2 a day – selling to them, buying from them, trading with them or partnering with them – Indonesian companies can greatly expand their own earnings. And the more business models include the poor, the more likely companies pursuing expanded earnings will also help in fulfilling the Millennium Development Goals (MDGs).

“In the coming months,”Mr. Benlamlih added, “the United Nations will seek to facilitate ongoing, public exploration of which kinds of obstacles, among those identified in the report, are relevant in this country, and which strategies and tools could be useful here.


Press Coverage

Contact Details

Benjamin Kahn
Communications Adviser
Office of the UN Resident Coordinator for Indonesia
Tel. +62 (0) 81 1155 3607


Hendra Warsita
Vice President, Communications
Indonesia Marketing Association
Tel: +62 (0) 81 6190 5247