Creating Value for All

  • First groundbreaking report of the UNDP Growing Inclusive Markets Initiative (July 2008)
  • Launched in 48 countries worldwide and translated in six languages
  • Empirical evidence based on 50 case studies of inclusive business models across regions, sectors and types of company
  • Introducing 2 new tools: Market Heat Maps and Strategy Matrix
  • Analysis of opportunities, challenges, solutions and needed actions for building more inclusive markets

Business Call to Action (BCtA)

  • Global multi-stakeholder initiative launched in 2008 that encourages companies to develop innovative business models that meet the MDGs
  • Over 20 member companies to date, including The Coca-Cola Company, Ericsson, Microsoft, Cadbury and many more
  • Opportunity for companies to showcase results at high-visibility events around the globe

Upcoming Events

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Themes

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Conflict and Emergency

Conflict and Emergency

From micro-enterprise to multinational corporations, the private sector has a critical role to play in conflict prevention, conflict resolution and especially in post-conflict recovery. A healthy and productive local private sector is one way for post-conflict countries to transition from recovery to stability.

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Sectors

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Agriculture

Agriculture

In collaboration with the Business Alliance Against Chronic Hunger (BAACH), the GIM Initiative organized a workshop in Kenya in December 2009 on “Private-Public Partnership: Sharing and applying best practices for roll out of successful irrigation solutions for sustainable food security, economic empowerment and growth”.

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Countries

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China

China

The GIM Initiative has developed 6 case studies of inclusive business models in China across sectors, from agriculture to eco-tourism, handicrafts, bio- and hydro-energy, and ICT. The Growing Inclusive Markets Initiative and the Business Call to Action were jointly launched at the China-Africa Business Council in September 2009.

Brazil

In Brazil, GIM partner Fundação Dom Cabral (FDC) is working to set up a national center of excellence on inclusive markets. FDC has already authored 3 GIM case studies on Natura, Sadia and Votorantim Celulose e Papel, as well as organized the launch and Portuguese translation of the “Creating Value for All” Report.

South Africa

Turkey

India

Morocco

Colombia

Kenya

Egypt

Vietnam

Iran

Bangladesh

Sudan

Indonesia

Trinidad and Tobago

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GIM Blog

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GIM Launches New Initiative on “Building Inclusive Financial Markets for the Poorest” (BIFMP)

This initiative is designed to answer the following questions through research and advocacy: What are potential new delivery models and approaches that could further support the goals of universal access to financial services for all? Specifically, how can government to people (G2P) cash transfer programmes, including conditional cash transfer programmes, be combined with financial services [...]

India Optical Case Study Wins GIM Inclusive Business Model Special Category in EFMD Annual Case Writing Competition

The GIM Initiative is sponsoring a new category on inclusive business models in the framework of the case writing competition organized each year by the European Foundation for Management Development (EFMD), a GIM Advisory Board member. The two judges for this category were Mr. Mike Valente, Assistant Professor in Strategy and Business Sustainability from the [...]

Welcome!

Welcome to the revamped Growing Inclusive Markets (GIM) Initiative knowledge platform that we hope will inspire both people and business to action. The new features include a searchable database of case studies and inclusive business models, sector-specific pages, and a calendar of GIM and partners’ events. We will also be using this blog feature to update [...]

The Poverty and Environment Nexus: A Business Opportunity?

Prepared by UNEP/GRID-Arendal and UNEP’s Division of Technology, Industry and Economics (DTIE), this issue of the Environment & Poverty Times was released on 9 September 2009 at the UNIDO International Conference on Green Industry in Asia held in Manila, Philippines. The following article ( on pages 12 and 13) was written by GIM team members: [...]

Launch of the Creating Value for All Report in South Korea

Overview The Creating Value for All report was launched in Seoul, Republic of Korea, on September 8, 2008, at the COEX Conference Center, in the framework of a symposium on “UN Global Compact and the Millennium Development Goals” hosted by the UN Global Compact Korea Network and UNDP Republic of Korea, and sponsored by the [...]

Launch of the Creating Value for All Report in Indonesia

Overview The launch of the Creating Value for All report was organized in Jakarta, Indonesia, on August 11, 2008, in collaboration with the United Nations and Indonesia Global Compact Network, a consortium of 127 Indonesian firms. Hundreds of business leaders and many key government officials were among the invitees to the launching event, including Coordinating Minister for [...]

Launch of the Creating Value for All Report in India

Overview The launch of the Creating Value for All report was organized in New Delhi, on July 29, 2008.  Sahba Sobhani (UNDP) and Professor Kasturi Rangan (Harvard Business School) presented the report to a large audience. Documentation Presentation by Professor Kash Rangan, Harvard Business School [PDF] Press Coverage The Economic Times, “Potential of the Poor to [...]

Launch of the Creating Value for All Report in Morocco

Overview The launch of the Creating Value for All report was organized in Rabat, Morocco, on July 3, 2008. Participants included: Mr. Romesh Muttukumaru, Deputy Assistant Administrator and Deputy Director, Partnerships Bureau, UNDP Mr. Mar Dieye, Deputy Director, Regional Bureau for Arab States, UNDP Mrs. Rajaa Ghanam, Director, Multilateral Cooperation, MAEC Mr. Francois Lagier, Director, French [...]

Launch of the Creating Value for All Report in Egypt

Overview The launch of the Creating Value for All Report was organized in Cairo, Egypt, on December 4, 2008, The local launch, co-organized by the Ministry of Investment and the UNDP Egypt Country Office, featured a presentation on the Report by Mr. Casper Sonesson, Officer-in-Charge, Private Sector Division in UNDP Headquarters. Chairman of the General Authority [...]

Launch of the Creating Value for All Report in Zambia

Overview The launch of the Creating Value for All report was organized in Lusaka, Zambia, on July 4, 2008. The report was launched jointly by the UN Country Team in Zambia and national representatives from the business community. On behalf of the United Nations system, the International Labour Organization led the discussion by highlighting the main tenets of [...]

Launch of the Creating Value for All Report in Mauritius

Overview The launch of the Creating Value for All report was organized on July 10, 2008, jointly by UNDP and the Deputy Prime Minister and Minister of Finance and Economic Development, Hon. Rama Sithanen, in presence of a hundred of national representatives from poverty alleviation NGOs, major private companies, public bodies engaged in the fight [...]

Launch of the Creating Value for All Report in Ghana

Overview The launch of the Creating Value for All report was held in Ghana on October 16, 2008, at the La Palm Royal Beach Hotel. The event chaired by the Director-General of the Private Enterprise Foundation, Dr. Osei Boeh-Ocansey, was attended by representatives of the private sector, government, CSO, development partners and practitioners, and the press, [...]

Colombia Hosts GIM First Regional Meeting

A GIM seminar was organized by UNDP on March 4, 2010, in Bogota, Colombia, with the double objective to promote the implementation of inclusive markets initiatives in Latin America & the Caribbean, both at the regional and national levels, through capacity building in the identification, design and implementation of inclusive markets projects; and establish a regional network of [...]

GIM Advisory Board

The French Development Agency (AFD) is a financial institution that is at the heart of France’s Development Assistance policy and whose mission is to finance development. Through a broad line of financial tools, AFD supports public authorities, the private sector and local associate networks worldwide to implement a wide range of social and economic projects.

GIM Research Fellow

Wafa Elgarah is an Assistant Professor at Al Akhawayn University in Ifrane in Morocco with a PhD in Management Information Systems. She has written two GIM case studies on renewable energy in Morocco