GIM Database

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Business Sector


Type of Organization

Role of the Poor

Millenium Development Goals





What We Offer

The GIM Initiative offers Knowledge and Research Tools and Capacity building and Localization.

I. Knowledge and Research Tools

Empirical Knowledge. A web-based storehouse of empirical data and information on low income markets including:

  • Case Studies bank – A repository of 120 inclusive business models from over 40 countries rigorously reviewed and documented. The case studies have been authored by over 45 leading Southern senior academics and practitioners.
  • Database of over 1,000 inclusive business models from all regions and sectors.
  • Production and dissemination of videos on Southern entrepreneurs to raise awareness about profitable examples of social-impact businesses, especially amongst Southern stakeholders.
  • 66 Market Heat Maps – A poverty-mapping tool that illustrates the economic activity of the poor.


  • The first global Growing Inclusive Markets flagship report has been launched in 50 countries since July 2008 and translated in six languages.Creating Value for All: Strategies for Doing Business with the Poor” analyzes constraints and strategies for companies to expand beyond traditional business practices and bring in the poor as partners in wealth creation.
  • The second global report, based on 65 new case studies, will focus on environmentally sustainable and scalable inclusive business models and the roles and motivations of governments, community-led initiatives and development organizations in enabling inclusive business models. Sectors include agriculture and food, construction and housing, energy, financial services, consumer goods, waste, water and sanitation.
  • Rigorous analysis of cases with a focus on business models, partnerships and results. GIM focuses on cases that have a high impact on poverty while contributing significantly to environmental protection.
  • Pattern-finding amongst the cases, with a special focus on the actor networks behind the business model and the (economic, social and environmental) results these businesses generate. Publication of a next report based on these findings.
  • Sector studies and policy notes will be published, leveraging the findings of our case analysis and other research.
  • GIM also collaborates with UNDP Country Offices in generating local GIM reports, such as the regional report for Eastern Europe and the CIS, and the national report for Colombia, to be launched in mid-2010.
  • Interactive website that has easy access to all our work as well as an online community engaged in the field. Regular updates on Twitter and Facebook.
  • Toolbox based on the GIM Strategy Matrix for the development of inclusive business      models. Companies but also intermediaries can apply this tool to systematically review constraints and solutions.
  • Trainings on the toolbox in regional and national workshops.

II.  Capacity Building and Localization

GIM engages in strategic partnerships to promote a South-South Knowledge Network around inclusive business models. GIM works with private-sector leaders, national policymakers, and civil society in the South to seed and grow national research and advocacy processes that are innovative, targeted and effective in combining capabilities towards poverty reduction.

Our approach consists of:

  • Sector-specific multi-stakeholder dialogues at the national level to create coordination for more inclusive business models.
  • Exchanges between experts and entrepreneurs from different countries, for example to learn from successful business models.

Examples of completed activities in December 2009 include the following:

  • The GIM Initiative and the Business Alliance Against Chronic Hunger (BAACH) jointly hosted a conference on public-private partnerships for effective irrigation practices in Kenya.
  • In partnership with ODI, IBLF and WBCSD, the GIM Initiative organized a major event focusing on “Business innovation to fight climate change and poverty”. This event featured developing country entrepreneurs (who were covered by CNBC and BBC) and previewed a paper GIM will publish in 2010 that provide adaptation strategies for the poor to meet the climate change challenge.
  • The oikos-GIM/UNDP Young Scholars Development Academy , the first of its kind, gathered 15 selected international PhD students and scholars working in the field of business and poverty with three distinguished senior faculty members.
  • Joint research work on innovative green and renewable energy technologies companies that reach the poor and development of toolkit for sustainable entrepreneurs  with the UNEP Sustainable Consumption and Production Branch’s project ‘Promoting sustainable consumption and production in developing countries for poverty alleviation’.