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Category: GIM Blog

Cape Town, 10 May – Involving low-income communities in markets and businesses across Africa is essential for economic growth to translate into sustainable development, according to a United Nations Development Programme (UNDP) report released today.

“Realizing Africa’s Wealth – Building Inclusive Businesses for Shared Prosperity” draws upon 43 in-depth case studies and a database of 600 institutions to portray the state of inclusive business in Africa, looking at a wide spectrum of sectors from banking to agribusiness.

Commissioned by UNDP’s African Facility for Inclusive Markets and representing second Growing Inclusive Markets‘ regional publication, this report examines the approaches and conditions required to bring economic growth closer to low-income communities in Africa, focusing on how businesses can more readily include them as consumers, entrepreneurs and employees. It describes the status of inclusive business in sub-Saharan Africa and the environment needed to support the enterprises and entrepreneurs. It identifies promising opportunities in enabling enterprises and entrepreneurs to build more – and stronger – inclusive businesses. The report calls for more efforts to support inclusive businesses with incentives and investment schemes as well as knowledge sharing about market information and implementation.

By working together to increase information, incentives, implementation support and investments required to make businesses more inclusive, the report makes the case that policy-makers, business owners and development practitioners in Africa will be in a position to make dramatic advances across the Millennium Development Goals (MDGs).

“Africa has seen some strong economic growth over the past decade. Nonetheless, rapid economic progress has not brought prosperity to all, and inclusive business represents a promising approach by bringing the benefits of economic growth directly to the poor by including them in value chains,” the Deputy Director of UNDP’s Regional Bureau for Africa, Babacar Cissé, said. “We need young entrepreneurs and innovators as drivers of inclusive businesses. We need organizations that are willing to take the roles of catalysts, supporters and funders of inclusive businesses.”

Making sure all African citizens can become entrepreneurs, consumers, employees or producers, requires business environments that provide opportunities for all. Market information, policies and legal frameworks that reduce transaction costs, financing and logistical assistance are key to ensuring businesses that are inclusive of the poor can succeed. Facilitating business and market creation not only generates income, but also basic goods, services and choices, with important implications for each of the MDGs, the eight internationally-agreed targets which aim to reduce poverty by 2015.

The report illustrates the impact that businesses and markets have had on the lives of the poor. In Burkina Faso, the French organic cosmetics company L’Occitane invested in the capacities of local women’s cooperatives, helping 15,000 employees to produce and export quality shea butter, and generate US$1.2 million in profits.

In Tanzania, a factory operated by local company A to Z, together with Japanese chemical company Sumitomo, produced 30 million long-lasting, insecticide-treated mosquito nets, and employed 7,500 people.

In Kenya, Equity Bank and K-Rep Bank funded the country’s national agricultural commodities exchange, which has successfully helped increase the income of thousands of small-scale farmers.

“Businesses are key to achieving these advances, but we certainly need more capacity-building entities, such as civil society organizations, governments, developing partners and research institutions, with demonstrated abilities to assist businesses in building inclusive models,” the Chief Executive Officer of Equity Bank in Kenya, James Mwangi, said.

The report calls for the development of new inclusive business ecosystem-building initiatives, at national and regional levels, with the support of finance mechanisms to provide resources for coordination, information and funding. It also calls for the creation of centres of excellence to undertake research, document successful approached and share knowledge.

The report was launched today by the President of the African Development Bank, Donald Kaberuka, and the Manager of the UNDP Regional Service Centre in Johannesburg, Gerd Trogemann, at a side event of the World Economic Forum for Africa.


For more information, please contact:

In South Africa: Tiina Turunen, +27 794592434,

In New York: Romain Desclous, +1 212 906 5358,

Download the report here.


UNDP partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in 177 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations. Follow us on twitter and facebook.

UNDP African Facility for Inclusive Markets (AFIM) is a regional private-sector and inclusive market development programme of UNDP’s Regional Bureau for Africa. Its objective is to accelerate progress towards achievement of the MDGs by supporting the development of inclusive, pro-poor markets across Africa.


If you or your organization supports inclusive business initiatives through raising awareness, capacity building, funding, involvement in policy-making, research, or in any other way: Make your support for inclusive business known by participating in our survey – or providing expert input in an interview!

Survey participants will be featured in a UNDP database which will be disseminated globally. Further, the results of the survey and the interviews will inform a Growing Inclusive Markets  report on “Inclusive business models and their ecosystems in Africa”. commissioned by  the African Facility for Inclusive Markets (AFIM)  and written in collaboration with Endeva and Reciprocity.

A crucial part of this report is examining the status of support mechanisms for inclusive business in Africa. Support mechanisms may exist – but companies may often not be aware of them, a gap this work will aim to bridge. The report thus aims to create transparency for companies operating on the African continent on what type of support they can attain, and from whom. Ultimately, this action-oriented project seeks to inspire and facilitate further collaboration between key actors – namely the private sector, donors, policy-makers, NGOs, investors, research and other support institutions – by delivering useable tools to practitioners: a written report, a series of inspiring case studies, and a searchable actor database.


Excerpt. For full article, please use this link.

“Players in the financial-services industry are traveling to the world’s most cash-rich locales, scouring rural villages in an effort to tap an untouched market where some 2.4 billion people have yet to open a bank account.

“I don’t think there’s any doubt that there’s a tectonic shift in technology here, a leapfrog opportunity,” said Gordon Cooper, Visa’s head of emerging market solutions. “We are quite certain that the real opportunity lies in non-traditional growth.”

Sobhani, who focuses on U.N.’s growing inclusive markets initiative, said providing the poor access to financial services through mobile platforms is a “critical enabler.”

That ranges from governments and relief programs providing and tracking direct aid to earthquake victims in Haiti to the ability of hooking rural farmers up to the grid in what led to the creation of Sub-Saharan Africa’s first commodities exchange in Ethiopia.”

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