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Launch of the Creating Value for All Report in Ghana

Overview

The launch of the Creating Value for All report was held in Ghana on October 16, 2008, at the La Palm Royal Beach Hotel. The event chaired by the Director-General of the Private Enterprise Foundation, Dr. Osei Boeh-Ocansey, was attended by representatives of the private sector, government, CSO, development partners and practitioners, and the press, among others.

Welcoming participants to the event, the UN Resident Coordinator and UNDP Resident Representative, Mr. Daouda Toure explained that UNDP launched the Growing Inclusive Markets initiative in response to the growing need for better understanding of how the private sector can contribute to human development and to the Millennium Development Goals (MDGs). He mentioned that the central focus of the GIM report is the pursuit of equality of opportunities while avoiding extreme deprivation. He added that the report argues very powerfully that the private sector has a critical role to play in alleviating poverty and showcasing how businesses are developing in difficult market conditions and how in the process they create mutual value for business and help the majority to graduate from poverty.

Statements were made by representatives of USAID and AFD, partners of the GIM initiative. The author of the Ghanaian case studies, Dr. Robert Osei, then gave an overview of the report and its implications for Ghana. This was followed by government and private sector perspectives of doing business with the poor.

Mr. Francis Kusi, a Director at the Ministry of Trade, Industry and Private Sector Development, congratulated UNDP for the initiative and for drawing attention to the missed opportunity in drawing on the potential of the poor as producers, suppliers and customers in the supply chain. He cited the President’s ‘Special Initiatives on Cassava, Oil-palm and Textiles’ as attempts by the Government to ensure the poor actively participate and benefit from cash crops / export produce.

Mr. Ishmael Yamson, Chairman of UNILEVER Ghana, attested to how UNILEVER, by working with farmers and suppliers along its supply chain, successfully expanded the benefits of the multi-national beyond its core business of producing and marketing consumer products, to farmers, retailers and promoted community empowerment.

Launching the report Mr. Kwame Pianim, an economist and a member of the UN Commission on Private Sector and Development whose work inspired the Growing Inclusive Market initiative, mentioned that doing business with the poor was profitable. This is because the poor have the potential for consumption, production, innovation and entrepreneurial activities that are largely untapped. He further mentioned that if these potentials are effectively utilized it can lay the foundation for long term growth by developing new markets, driving innovations, expanding the labour pool and strengthening value chains in most developing countries.

Pictures

Documentation

Press Coverage

  • Business Week- “The UNDP’s Strategy to Include the Poor in Business” [PDF]

Contact Details

UNDP Ghana
Ring Road Dual Carriage
P.O. Box 1423
Accra
Ghana
Tel: 233-21-773890-96
Fax: 233-21-773899
www.undp-gha.org

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