GIM Database

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Role of the Poor

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Strategies

Growing Inclusive Markets in Colombia

Description

Because efforts to improve market inclusiveness, as well as interest from the government, already exist in the country, with several institutions such as AVINA, ASHOKA and CECODES actively contributing, Colombia is considered a ‘hot spot’ for the “Local Analysis and Action” work stream of the GIM Initiative. As a result the GIM Initiative has been working with UNDP Colombia since 2008 to localize its research and advocacy agenda.

With support from the Colombia government and technical assistance from the UNDP Private Sector Division and Regional Bureau for Latin America & the Caribbean, UNDP Colombia has been the first country in developing a national GIM report based on the GIM case-based methodology, including the setting up of a national Advisory Board comprised of diverse institutions active in the space of private sector and/or development in the country (UNDP, Acción Social, DNP, Colombia Líder, ANDI, CECODES, Fundación Carolina, AVINA and ASHOKA).

As a result of these research and advocacy efforts, in 2010 UNDP Colombia signed a cooperation agreement with the government to execute a pilot project as part of its inclusive market development strategy in five territories (Cartagena, Pasto, Sincelejo, Santa Marta and Bogotá), where there are high levels of internal displacement and possibilities of convergence between the public and private sector.

Activities

  • Launch of global GIM Report “Creating Value for All: Strategies for Doing Business with the Poor” (June 2009)

The launch of the Creating Value for All report was organized in Bogotá, on June 25, 2009, in the framework of Colombia Responsable, a large forum on social responsibility and development. The forum gathered public entities, private companies, development agencies, universities and regional entities engaged in corporate social responsibility issues, and received about 80,000 visitors over three days.

Keynote speakers included: Bárbara Pesce-Monteiro, UNDP Country Director; Luis Alfonso Hoyos, Senior Presidential Advisor for Social Action; Luis Carlos Villegas, President of the National Association of Colombian Entrepreneurs; Eduardo Aninat, former Minister of Finance of Chile and co-chair of the GIM Advisory Board; Santiago Madriñán, Executive Director of the Colombian Business Council for Sustainable Development; Christian Marlin, Regional Director of the CECODES-SNV Inclusive Business Alliance; and Esteban Piedrahita, Director of the National Planning Department.

  • Launch of national GIM Report “Crecimiento de Mercados Inclusivos: Estrategias empresariales para la superación de la pobreza y la exclusión en Colombia” (October 2010)

On October 26, 2010, in Bogotá, UNDP Colombia, the Presidential Agency for Social Action and International Cooperation (Acción Social) and Colombia Líder officially launched the national GIM Report “Crecimiento de Mercados Inclusivos: Estrategias empresariales para la superación de la pobreza y la exclusión en Colombia”. The Report features 13 case studies of Colombian business leaders that have found solutions to socio-economic problems such as inequity, poverty and exclusion, while pursuing economic benefits.

The launch event gathered over 250 participants from the private and public sectors as well as academia and civil society. Keynote speakers included: Bruno Moro, UN Resident Representative; Henry Jackelen, Director of UNDP’s Private Sector Division; Samuel Azout, Senior Advisor for Social Prosperity; Diego Molano, Senior Presidential Advisor for Social Action and International Cooperation; Luis Carlos Villegas, President of the National Association of Colombian Business Leaders (ANDI); and Hernando José Gómez, Director of the National Planning Department (DNP).

Documents for download

Publications

Launch documentation (in Spanish)

Press articles