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Role of the Poor

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Senior Research Fellow and Director, Base of the Pyramid Initiative, William Davidson Institute, University of Michigan

Ted London is a leading expert on the role and impact of market-based strategies on poverty alleviation. He is a Senior Research Fellow at the William Davidson Institute (WDI) and on the faculty at the University of Michigan’s Ross School of Business. At WDI, he directs the Base of the Pyramid (BoP) Initiative, a program that champions innovative ways of thinking about more inclusive forms of capitalism. In leading this effort, Professor London generates groundbreaking research and actionable recommendations that explore the unique principals, insights, and implications of the BoP perspective on poverty alleviation.