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Posts Tagged ‘tourism’
Q&A with Damira Raeva, case study co-author of Community Based Tourism (Kyrgyzstan)

Damira Raeva is an Independent Consultant specialized in identification, design, monitoring and evaluation of development projects, especially in ecotourism as well as in the design and implementation of training programmes for rural entrepreneurs, fundraising, budgeting, and social mobilization of local communities. Damira worked as Project Manager for Helvetas’ Community Based Tourism Support Project in Kyrgyzstan as well as Senior Programme Officer for Tourism with the same organization. In her position as Project Manager at the Destination Marketing Organization she supported the development and implementation of the marketing strategy, which aimed to promote Kyrgyz Republic as tourism destination. She also worked as programme assistant and consultant for OSCE projects in Kyrgyzstan. Damira holds an MBA from Academy of Management in Bishkek and an engineer diploma in technologies of food industry from the Polytechnic Institute in Bishkek, Kyrgyzstan.

Community-based tourism (CBT) is a type of tourism that is owned and managed by the local community. The main objective of CBT groups in Kyrgyzstan is to promote sustainable community-based ecotourism services that offer tourists unique experience, generate incomes for rural families and preserve the natural and cultural heritage of the country.

To download the Community-Based Tourism case study from the GIM database, please click here.

What is CBT’s basic value proposition and what makes its financial model sustainable?

First of all, Community Based Tourism (CBT) has to be implemented by the local community and for the local community. It is crucial that people involved in a CBT development feel the ownership for this undertaking from the beginning. People look after the institution if they feel valued as employees or business owners. This makes the financial model of CBT sustainable. What is needed is to the provision of guidance at the start-up phase, to advise the local community about possible forms of organization of the undertaking and commonly elaborate a clear organization structure.

What have been the biggest challenges hindering CBT’s development and growth?

Kyrgyzstan is not a well known country in the world. During the Soviet period, Kyrgyzstan was closed to foreigners. International tourism did not exist and this has an influence on the tourism development in general and on the CBT as part of Kyrgyz tourism. Important efforts have to be made in order to market the Kyrgyz community-based tourism abroad. Another challenge is to ensure permanent quality control, and continuously adapt and improve the offers based on tourist’s feedback.

What are the promises in terms of human development of the use of CBT’s services?

CBT services are different from traditional tourist services. Apart from generating income for the local rural community, in CBT, the promotion of cultural exchange is a key of its business model, no matter if the tourist uses accommodation or guiding services of CBT. Cultural exchange advances human development as both parts are getting new knowledge about different culture.

What are the benefits produced for the poor by CBT?

The main benefit for the poor in terms of income generation is that the individual tourist service provider gets the highest share of the revenue, between 77 and 92% of the price paid by the customer. The services that the poor can provide, even if on seasonal basis, are crucial for increasing the standards of living in rural areas, providing the children with education and helping to reduce migration to urban areas. Plus they get benefits from improved infrastructure and community development.

What are the main challenges facing CBT in Kyrgyzstan now? Do you have any recommendations?

At present tourism industry in general is facing the challenge of dealing with a difficult political situation in the country and in the Central Asian region. More activities should be done on the promotion of the country as a safe tourist destination.

What has been your personal experience going through the GIM training and case research process?

This is my first experience to be involved into case research process and I found it very interesting. I had a chance to look on CBT development as an outsider. It was very positive and informative to work with UNDP team and the editing team.

How do you intend to use the experience you gained from working on the case study for UNDP? Do you plan to disseminate this newly created knowledge in any way?

I already started the process of disseminating information about GIM initiative and about the cases. I think this could be one of the tools for awareness rising for these kinds of models inside and outside the Central Asian region.

Q&A with Hamed Ghoddusi, author of Kandelous case study in Iran

Hamed Ghoddusi is a PhD candidate at the Vienna Graduate School of Finance. He also holds two post-graduate degrees in quantitative economics and business administration and a BSc in industrial engineering. He has more than 10 years of freelance consulting experiences including an 18-month cooperation with UNIDO HQ and more than 30 corporate strategy and business planning projects in a wide range of Iranian industries. He also has taught 60 short courses in these areas. Moreover, he has served for more than 12 years in different positions in NGOs, business press, management training institutions and professional websites inside and outside of Iran. Hamed’s areas of interests include real options valuation of investment projects, finance for development, management consulting methods and skills and the economics of natural resources.

Kandelous Group has introduced the concept of mass production of herbal medicine, cosmetics, oils, foods and hygiene products combined with rural tourism in Iran.

To download the Kandelous case study from the GIM database, please click here.

What is Kandelous’ basic value proposition and what makes it financially sustainable?

In my opinion, “connecting urban and in particular middle-class consumers to nature” is the core value proposition of Kandelous. This value is offered to the market via a wide range of products and services, such as a variety of herbal and natural products (cosmetics, food, drinks, and health materials) and rural and cultural tourism. For many years, herbal products have been offered in traditional shops called “Attari”. However, Kandelous adapted modern marketing and product development strategies to attract a new group of consumers. This generated a previously untapped high-end demand for the region’s natural resources and labor.

What drove Kandelous’ founder, Dr. Jahangiri, to deviate from his formal career path in the chemical industry and set up Kandelous?

He had a deep passion for the well-being of people in his birthplace as well as for conserving the cultural heritage of the region. Being an entrepreneur and a manager in addition to having a relatively strong financial base enabled him to focus for many years on building physical and cultural infrastructure of the region in order to realize his dream.

What are the main challenges faced by local communities in a village like Kandelous?

They had to go through a cultural and economic-base change. The silent and isolated environment of their village has to host thousands of tourists from other places. If the process is not managed properly, it might be harmful for the environment and nature.

What are the prospects for the growth of an inclusive tourism industry in Iran, beyond Kandelous’ experience?

There is a huge potential for rural tourism in Iran. The country is endowed with a diverse climate and culture. Therefore, in different regions of the country, rural tourism is able to offer unique local experience to domestic and international visitors. There are already ad-hoc cases of such initiatives; however, a systematic activity and policy support can lead to a boom in these activities and generate thousands of jobs in the sector.

What has been your personal experience going through the GIM training and case research process?

I enjoyed this experience a lot. GIM workshop provided the exposure to key elements of the literature as well as the chance of meeting a big group of people from different countries, who share the same passion.  The process of case-writing was fun and at the same time instructive.  It allowed me to focus on a business environment different from a typical consulting or research project.  I also benefited a lot from the exchange of ideas with GIM team in the case editing and finalizing stage.